Master in Marketing (MSc)

Organisation:: EBS Business School
Ort, Bundesland, Land:: Oestrich-Winkel, Hesse, Germany
Typ:: Full-time
Certificate:: M.Sc.
Duration:: 3 Semester/s

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Programme

Marketing is a "matter for the boss". This short phrase says it all. Marketing is indeed a strategic management responsibility and one of the most dynamic and strategically important aspects in business today. Solid, practice-driven marketing competence has considerable relevance across the entire company, and goes far beyond what is traditionally known as marketing. Today, state-of-the-art and successful marketing embraces a company's entire market-oriented activities – across all industry sectors. At the same time, with the rapid developments in information technology media and consumer behaviour are changing. New communication forms and distribution channels are emerging; the challenges facing B2C and B2B marketing worldwide are becoming more diverse and more specific.

Marketing, therefore, covers a wide range of responsibilities and even broader is the spectrum of career opportunities. Our Master graduates specialized in Marketing are well-equipped to meet these challenges. This is a result of their broad education and deep understanding of marketing and general management issues, such as strategic marketing, product management, brand management, retail marketing, services marketing, consulting, project management, sales, and advertising.

Emphases/Curriculum

The Master in Marketing programme comprises three semesters. The first two semesters are spent at EBS and the third semester is completed at one of EBS' partner universities abroad.

All Master’s programmes at EBS consist of a basic structure and lead to the Master of Science degree. Students are able to follow either a generalist route or select a specialist path to deepen their knowledge in a particular area.

In all programmes students have the opportunity to acquire in-depth knowledge in selected specializations, gain international experience through studying abroad, and take advantage of EBS extensive business, social and professional networks.

Practical relevance

In the Master in Management programme students analyse and question real business decisions, thus an understanding of practical business conditions and of the outcomes when applying concepts and theories is important. Our lecturers guide the students to understand and improve professional practice.
The EBS teaching concept links the students' practical experience with the theoretical framework. To this end we involve experts from the business world in our teaching and develop topics for seminar papers and Master’s theses in cooperation with leading companies.
Our teaching concept itself is regularly evaluated by corporate representatives and academics from outside EBS. The combination of theoretical knowledge and practical application reinforced by a compulsory work placement of a minimum of 6 weeks is crucial to success in leading positions in a global marketplace.

Admission/Entrance requirements
Full-time:
Number of participants max.:	n.a.
Number of applicants:	n.a.

Total fees approx.:	20.850 €

Bachelor’s degree with a minimum of 180 ECTS Proof of at least 10 weeks of internships Proof of proficiency in English – valid TOEFL/IELTS – or equivalent Valid GMAT/GRE or EBScore (internal admissions test)

Languages
Language(s) of instruction:	English
voluntary:	Chinese, German, French, Italian, Russian, Spanish
Going abroad:	possible
	The semester abroad can be completed at one of around 200 EBS partner universities worldwide, and can be organized for general studies or to deepen knowledge in a specialist area. Dual Degree In addition to the EBS Master of Science degree, selected students who spend two semesters abroad also have the opportunity to earn a Master's degree at one of our partner universities.

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Organisation

EBS Business School is one of the most highly regarded faculties for business studies in Germany. Since its inception in 1971, the School has played a pioneering role in the education and training of specialists and managers for the global economy. EBS has outstanding contacts to over 200 international organizations and 200 partner universities worldwide. Renowned for academic excellence, innovative strength and entrepreneurial spirit, the School has made a name for itself as an important motor for business, politics and society.