MSc in International Marketing Management

Organisation:: The Robert Gordon University - Aberdeen Business School
Typ:: Full-/Part-time
Certificate:: M.Sc.
Duration:

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Programme

The Masters International Marketing Management degree programme at the Aberdeen Business School is recognised by The Chartered Institute of Marketing (CIM) UK and offers certificate, diploma and masters exit points. The course may be studied online by open learning, full-time or part-time.

The international marketing perspective and the flexible learning approach, incorporating e-marketing techniques, are particularly popular and appealing.

The marketing programme at Aberdeen Business School is focused in improving your career prospects both nationally and internationally along with the opportunity to study a postgraduate level marketing degree at one of the UK's top rated, AMBA approved universities.

Isabel Grant
Course Leader

Target audience

This postgraduate degree targets marketing professionals, students and other managers and has local, national and international students studying on the course.

Typical career opportunities include:

brand and product management
advertising
public relations
market research
sales management
retailing
general marketing management

Emphases/Curriculum

A range of management subjects appropriate for a masters level qualification in this challenging discipline prepares the student for middle and higher level management.

The course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in this rapidly changing world. It encompasses both domestic and international marketing isssues and develops a more creative, flexible and customer-focussed approach to the subject.

Curriculum - Full Time:

Semester 1

Business Environment
Marketing
Finance for Managers
Market Research

Semester 2

Global Marketing Management
New Media Marketing
Plus 1 module from:
- Social & Cultural Marketing
- Launching a New Venture
Plus 1 module from:
- Business Marketing and Innovation
- The Consumer, Media & Communications

Semester 3

Dissertation

Admission/Entrance requirements

Fees:

Full Time
- UK/EU Students: PgCert/Dip/MSc - £8,032 Entire Course
- International Students: PgCert/Dip/MSc - £8,100 Entire Course
Part Time/Distance Learning
- Pg Cert - £3,012
- Pg Dip - £3,012
- MSc stage - £2,008
CPD/Stand alone modules: £ 866 Per module

Entry Requirements:

Applicants will require a good honours degree.
Applicants who do not possess an honours degree, but have a degree or degree equivalent qualification and
work experience at a suitable level within an organisation, for an appropriate length of time, will be considered, as will qualifications from an approved professional body.
All international students for whom English is not their first language must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

Languages
Language(s) of instruction:	English
Going abroad:	possible

Information material

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Organisation

Aberdeen Business School is one of the leading providers of management and professional education in Scotland. We have over 3,000 UK and international students on our programme of undergraduate and postgraduate courses. The School is managed by the Faculty Management Group and there are more than 250 members of staff within the school.

Founded in 1965, the Aberdeen Business School celebrated its fortieth year in 2005, and continues to build on this firm foundation with its formidable reputation for a pragmatic approach to higher education. The School is part of The Robert Gordon University (RGU), which has regularly been acclaimed as the top new university in Scotland, with one of the best graduate employability records of all UK universities. The Times Higher Education tables (June, 2006) ranked the university as the top university in Scotland for graduate employment and tenth overall in the UK.