MSc. in Global Marketing (Online Master)

Organisation:: The University of Liverpool in coop. with Laureate Online Education
Typ:: Part-time
Certificate:: M.Sc.
Duration:: 5 Semester/s

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Programme

The aim of this programme is to provide you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management.

You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organisational strategy.

Core modules include Strategic Organisation, Managing Finance, International Business and Emerging Markets, Managing in a Multicultural Context, Marketing Management, and Marketing Research. You will then specialise by choosing to study two of the following four elective modules: Consumer Behaviour, Marketing of Services, New Media & Social Network Marketing, and Global Account Management. You will complete your degree with an original dissertation.

Target audience

You will also learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.

You should graduate with the personal and business skills and the specialist knowledge needed for a wide range of global marketing and management positions in both the private and public sector. You should also be equipped to understand and apply marketing information in more general management positions. In any case, you will be fully prepared to make a positive contribution to any organisation operating in a multicultural environment.

Emphases/Curriculum

Personalised study:
Students can customise their degree according to their individual requirements.

Core modules:

Strategic Organisation
Managing Finance
International Business and Emerging Markets
Managing in a Multicultural Context
Dissertation

Elective modules:

Marketing Management
Marketing Research
Consumer Behaviour
Service

Admission/Entrance requirements
Part-time:
Number of participants max.:	18
Number of applicants:	n.a.

Application requirements: A Bachelors degree from a accredited college or university or a degree from a recognized institution comparable and/or equivalent to a British Honours degree. Masters or Bachelors (Hons) in Social sciences, Arts, Humanities and other relevant disciplines Applicants with Bachelors in an unrelated field will be evaluated on an individual basis. Some experience in a relevant area is recommended. Work experience is not required. English Language skills relevant to an online program and comparable to IELTS 6.5, TOEFL 600, or GCSE C. Minimum age for online master students: 23 years.

Languages
Language(s) of instruction:	English
Going abroad:	not possible

Study online

A new way of learning
These demands are way beyond the capabilities of traditional classroom and distance learning methods. By bringing likeminded professionals together in our unique 100% online learning environment, we enable them to share the latest thinking from the real world.

From the moment your programme starts, you are in constant discussion with your classmates. You get regular feedback and grading from your instructor and continuous support from a dedicated member of our student support team. So, whilst your programme is tough, it never feels like a solo effort.

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Organisation

Laureate Education, Inc., as the University of Liverpool's exclusive worldwide e-learning partner, makes the University's programmes available online, providing the e-learning environment and personal student support.

Both partners are renowned for quality, innovation and continuous improvement in online teaching and learning.

The partnership between the University of Liverpool and Laureate Online Education brings together a unique combination of resources and capabilities.

The University of Liverpool is responsible for the academic quality of our programmes and it awards the degrees. The online Masters programmes we offer originate in Liverpool's highly ranked School of Medicine, School of Management and Department of Computer Science.