MBA Global Business

Organisation:: Akademie Würth Business School
Ort, Bundesland, Land:: Bad Mergentheim, Baden-Württemberg, Germany
Typ:: Part-time
Certificate:: MBA
Duration:: 2 Semester/s

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Programme

The MBA-course is characterized by its internationality and the short period it takes to get the degree. The course is taught in English. Half of the course takes place in the U.S. during two periods of attendance of four weeks each. In an optional fifth week the students have the possibility to participate in several company tours like General Motors, General Electric, FORD, UPS or Tricon. The AACSB-accreditation serves as mark of quality and is an important precondition for the official recognition of MBA-studies. With its duration of 13 months the course earning the participants a university degree can be finished accompanying the participants’ jobs.

The postgraduate MBA-studies are characterized by a broad range of courses offered. The MBA-course’s principal objective is training graduates with a degree in engineering, economics, the humanities or natural science in global general management together with sound business studies.

The MBA degree is FIBAA accredited and awarded by the College of Business at the University of Louisville, which is accredited by AACSB International.

Target audience

The MBA-course is intended for university or college graduates (university, technical college, vocational academy) with several years of work experience having been chosen for global management tasks or intending to qualify for such projects. Applicants should be prepared to actively shape their personal and professional further development and to extend their technical and social competence.

Emphases/Curriculum

Core courses lectured at Bad Mergentheim

Marketing & Distribution Management
An integrative approach to the study of modern marketing theory and practice is utilized to familiarize students with the fundamentals of demand creation and fulfilment. Topics include product decisions, positioning, differentiation, segmentation, corporate communications, customer service, marketing logistics, and supply chain management.
Global Business
This course illustrates the complexity of international management. Social, political and economic factors of influence of different countries as well as cultural determinants are analyzed in this course. After finishing the course, participants are expected to be able to develop strategic and operative concepts for servicing global markets.
Operations Design & Analysis
The course introduces standard terminology, basic models, and new concepts of operations management as applied to manufacturing and service firms. Topics include systems planning, product quality and process capability, capacity planning, facility location and layout, material management, scheduling and process improvement.
New Product Development
New products and technologies assure the future success of the companies. Ways and means for the development of products and technologies are communicated in this course. At the same time, the individual steps of the innovation process ranging from the production of ideas to the product launch are teached and deepened in real case studies by means of concrete examples.
International Accounting
Aim of this course is to make the various problems and their causes during the international accounting of the companies transparent to the participants. This course also advises on questions resulting from the different valuation regulations, exchange rates and the International consolidation rules.
Managerial FinanceStudents are exposed to investments decisions facing the firm through analysis of valuation and risk management. Topics include valuing securities, project valuation, capital asset pricing and risk adjusted discount rates, decision trees and real options, leasing, acquisitions and divestitures, and new venture finance.

Courses from the main focus “Global Business“

The postgraduate MBA-university course accompanying the MBA-student’s job called “Global Business” in cooperation with the University of Louisville, Kentucky, offers employees the possibility of further training for management tasks in international companies.

Advanced Organizational Behaviour & Human Resource Management
The learning objective is to understand intra organizational concepts that influence individual behaviour and human resource management. Topics include motivation, job satisfaction, agency theory, decision-making, group dynamics, recruitment strategies, compensation, training, and performance evaluation.
Leadership and Ethics
The chances are high that the graduates of the MBA program will assume managerial functions in your companies. In this course, the theoretical and practical knowledge and/or skills are conveyed to the participants with the purpose of managing executive functions in a competent way. In this case, not only historical, but also current leadership concepts are considered and reflected on their relevance. Ethical aspects having an effect on the management's decisions are increasingly discussed during this event.
Strategic Management
The main focus of this course is to establish understanding for the complexity and the multidisciplinarity of strategic management decisions. The participants learn to understand the high responsibility of company leaders with regard to the organization and internationalization of companies and to apply it to their own company's situation. In order to sum up the complex situation in the companies, to analyze and solve their problems, methods and techniques are teached and applied. In the course of this seminar, business transactions are simulated by means of a computer-aided business game. Via this business game, the participants learn to make complex leadership decisions. In doing so, they have to recognize and master company-internal as well as company-external networks.
Managerial Accounting
This course covers common methods, techniques and applications of (U.S.) accounting. Participants are expected to understand the content, function and benefit of accounting for success-oriented business management. In addition, participants should be able to correctly interpret the material provided by accounting and to use it appropriately as basis of management decisions.

Managerial Economics
It is the objective of this course to teach the participants the fundamentals for understanding complex economic matters. Different economic concepts are presented and analyzed regarding their relevance for managerial decisions. The course also centers on the connections between political decisions and the economic development.

Business Plan Development
This course was developed with the aim in mind to teach participants the skills and abilities necessary to develop a business plan. In this course, participants learn to estimate the demand of a market for goods and services and to translate this demand into a concrete offer submitted by their company. Additionally, relevant questions of budgeting, financing and risk management are discussed.

The business plan, developed and presented in this course is the Master Thesis of the MBA program.

Admission/Entrance requirements

Total fees approx.:	EUR 17.950

To be admitted to the MBA-studies several application papers are required that are listed in the following: Prerequisites for Admission: Application papers must be submitted in English. Reason for interest in the studies Curriculum vitae Certificate of a university or college degree "B" (German: "2.7" or better) TOEFL (Test of English as a Foreign Language): at least 213 points (computer-aided) or 80 points (internet based), preparation courses are offered 2 letters of reference Personal conversation with the academic director At least 3 years of work experience Having successfully passed the pre-MBA-course: preparation course on CD-ROM, exam in the Internet Registration deadline: March 1st of every year Length of Studies: The MBA-course covers a period of 13 months. The studies consist of a total of 12 courses covering 84 hours (at 45 minutes each). Of the 84 hours, 56 (so-called contact hours) are spent on lectures and 28 on preparatory- and follow-up work.

Languages
Language(s) of instruction:	English
Going abroad:	obligatory
	6 courses (2 x 3) take place during two periods of attendance (4 weeks each) in the summer months (June - August) at the University in the USA over two consecutive years. The remaining 6 courses are taught during the winter- and summer semesters in Bad Mergentheim.

Teaching Methods & Teaching Staff

Teaching Methods
The teaching- and learning methods applied are supposed to promote the applicants’ ability to take the initiative, work on their own authority, make presentations, solve problems and apply methods of scientific investigation as well as support their social competence and ability to work in a team. It is not the mere transfer of knowledge, but the combination of this knowledge transfer and the immediate practical application that this course concentrates on.

Case studies are an important instrument used to put this idea into practice and are employed both during the course and in the final exam. Small groups of students work on the case studies.

The results of group work are presented by the respective groups and defended in the case study discussion. Whenever possible, a peer group consisting of MBA-students later criticizes and evaluates the results of group work.

Teaching Staff
You will experience professors from the Top Management of the Würth Group. This includes Dr. Unkelbach and Prof. Dr. h.c. Würth. They will provide you with Würth knowledge and experiences. The other lecturers of the MBA-course consists of highly experienced, practically-oriented professors of the Heilbronn Technical College, the University of Louisville and other universities and colleges.

Information material

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Organisation

Qualified employees have a decisive influence on the success of a company. Ongoing further education and training are therefore as important as investments in technology and the market. Global economic and technical developments force companies to permanently adjust to increasing pressures of competition. Against this backdrop, ongoing training of employees is of paramount importance. Particularly executives wanting to make a successful contribution to these developments are expected to support the idea of life-long learning.